The Importance of Sales Technology in Modern Sales and Marketing Strategy: Lessons from Historical Innovations in Warfare

In today’s competitive business environment, the use of sales technology and tools has become essential for companies to gain a strategic advantage. Sales and marketing strategies must leverage technological advancements, just as armies throughout history amended their methods with the introduction of new weapons. A compelling example of this can be found in the First […]

B2B Sales to Remain Hybrid in the Future

“Success in a hybrid work environment requires employers to move beyond viewing remote or hybrid environments as a temporary or short-term strategy and to treat it as an opportunity.” This is a famous quote by George Penn, vice president, executive, and advisor for Gartner’s human resources (HR) department. In other words, a hybrid workplace combines features […]

How to invest wisely in a start-up

“If you just work on the stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.” This is one of the famous quotes by Mark Zuckerberg, the world-famous billionaire and CEO of Meta (formerly known as Facebook). This is so true. Passion and […]