Consulting Services
GTM Assessment
GTM Assessment Services
In today’s dynamic business landscape, a robust Go-To-Market (GTM) strategy is crucial for success. However, aligning it with market needs and organizational goals can be challenging. This is where a comprehensive GTM assessment proves useful.
Such an assessment can help identify gaps in your current GTM strategy and drive growth by uncovering new opportunities. It can also mitigate risks by identifying any oversights, resulting in more predictable, cost-effective growth.
Our assessment delves into over 60 critical parameters in areas such as Target Market Analysis, Positioning Evaluation, Pricing Strategy Review, Branding and Communication, Sales Operating Plan Examination, Sales Channel Assessment, Demand Generation Strategies, Sales Process Audit, Tooling Architecture, and Sales & Marketing Team Capabilities.
Each parameter is given a clear Red-Amber-Green (RAG) status in our assessments, accompanied by actionable insights.
Our approach is multifaceted, combining qualitative and quantitative methods. This includes:
- Conducting in-depth sessions with founders, executives, and customers
- Analyzing existing GTM Plans and marketing material
- Examining MIS data
- Reviewing Sales Tech and Marketing Tech stack
