"Poor Distribution(Sales), not product, is number one cause of failure of startups."
- Peter Thiel, VC | Paypal Cofounder | Author - Zero to One


“The number one reason that we pass on entrepreneurs who build great products is that they don't have a good distribution strategy."
- Marc Andreesen, VC | Netscape Cofounder
A startup is like a brainchild to founders built around an idea they are passionate about. But it is not uncommon to see startups unable to scale despite having a great idea. They try various methods, the primary of them being overhyped digital marketing, but with no success.
Since fundraising primarily depends on a startup's ability to show revenue growth, raising funds become more difficult by the day.
Soon enough questions arise, was it a bad idea? And Founders were advised to Pivot or Closedown, i.e., killing their original idea.
But the questions that Founders need to ask themselves before Pivoting are: Are you pivoting too early? Have you tried all relevant Sales Channels, Tactics and Optimized them?
With vast experience in Startegy and Sales domain, Xscale understands the problem and acts like a Co-Founder in the journey of a startup to drive Hypergrowth, so your idea at least gets a fair chance to survive before you pivot.

Deep Commitment
A very focused accelerator that works like a Co-founder in a Startup journey with hyper customized guidance.
- Works with only 8-10 high-potential startups a year.
- There are no cohorts, and each startup gets personal guidance and dedicated Mentors who spend exclusive time with the startup every week.
- Each mentor puts their personal capital in the startup they mentor.
- Program duration of 12 months, unlike other similar programs that generally have a program duration of 3-4 months.
- Xscale doesn't do macro advising; instead, it builds actual Strategies for our Accelerator startups, helps execute them, and recalibrates until it works.
Business & GTM Strategy
A clear strategy helps drive efforts in one direction rather than spreading them thin all over the place.
With limited resources at hand, a scientifically designed Go-to-Market(GTM) strategy can help the startup
acquire customers most efficiently.
GTM is defined basis the startup's aspirations, core strengths, and external competitive landscape. It covers things like:
- Geographic Coverage
- Target customer segment
- Sales Channel selection
- Positioning
- Pricing


Focus on Revenue Growth
Xscale has a disproportionate focus on the Sales and Revenue Growth of startups because it defines the sustainability of a startup. Moreover, it is the prime criterion to get to the next stage of funding.
- Xscale Develops sales strategies and provides help in implementing them.
- Helps set up a demand generation engine
- Creating distribution channels in the form of resellers, partners, or the company's own salesforce
- Hiring of the sales leadership
- Opening doors at right levels in customer organization to drive sales
Global Expansion
With our core strength in building multi-billion-dollar global businesses, Mentors located in international geographies, and a worldwide network of partners; Xscale helps Indian Startups expand into overseas markets:
- Being located in the international region, Mentors have easy access to decision-makers in the customer organizations.
- Mentors bring local presence and credibility to the startup
- Xscale helps set up a demand generation engine in India, i.e., creating sales funnel from India and, in parallel creating onsite distribution channels to make the sales happen in international markets.


Funding
- Along with bringing partner VC firms, Xscale has its in-house VC fund that exclusively invests in our Accelerator startups.
- Xscale works with the startup to improve fundamental matrices during the program. After 4 to 6 months, Xscale will hold a Demo day, inviting partner VCs and Angel investors to raise more significant funding for the startup.
- Xscale invests up to INR 25lac at the time of startup entry in the program and up to INR 1.5Cr on the demo day.
- Xscale helps startups choose the right funding instrument (Convertible Note, CCD, Equity, or Debt) as well as helping with clauses in Term Sheet and Shareholder Agreement.
- Xscale also guides on the Regulatory process and Due diligence required during the funding process.
Distinguished Mentors
- Our mentors are senior industry leaders and hold profiles of Managing Directors, CXOs, Vice Presidents, etc., in Fortune-500 companies and Unicorns.
- They bring a wealth of Functional, Technical, and Distribution expertise to help Startups create relevant products faster and provide speed to take them to market quickly and efficiently.
- Apart from providing guidance based on their rich experience, mentors have direct access to decision-makers of potential customers/partners. They can establish connections at the right levels for quick decision-making.


Sales Tools and Technology
Technology-driven sales and Digital-first Sales are a necessity now. It can help accelerate the sales cycle and significantly brings down the cost of customer acquisition.
- Xscale helps startups define the correct measurement matrices, ensure they have the right analytics tools, and run well-designed growth experiments.
- Tools like CRM and lead generation tools are essential requirements, but Datawarehouse, CDP, Marketing automation, clubbed with advanced analytics, can be a game-changer for a Startup. These tools can help in Targeted Reach out and Nurture, leading to an exponential jump in Sales performance.
- Tools can make real-time data availability a reality resulting in an increased pace of decision making and quick course correction.
- Xscale advises startups on the proper selection and deployment of these tools.
Incubation Support
If required, Xscale provides support on:
- Company formation
- Regulatory compliance
- Patent Filing
- Government grants
- Legal Contracts creation (Customer, Vendors, Employees)
- Overseas entity creation
